Case Studies
Bridgestone Retail Fixtures
Many retail fixtures start off with little or no definition – just concepts and questions. This is a perfect example. Retail fixtures require a balance: design for attractiveness, build for durability. This rack for tires and wheels was built to look like custom race car headers.
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Purdue University “The Flame” Artistic Forge
This 10-foot-tall art piece at the north end of Mackey Arena is intended to be a gathering place for students. The concept behind it was “the energy behind ideas.” The original pencil sketch envisioned a boiler with rivets exploding. We modified the design slightly and also adjusted the scale so that there wouldn’t be sharp […]
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Corporate Signage
You might recognize this sign from the lobby of Eli Lilly and Company’s international headquarters. At first glance, this project looks like an easy task: build a big logo (16 feet long to be exact) that goes on top of a big bench. But getting it right was anything but easy! Because people would most […]
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